No more low-battery worries. Design of power bank rental service in Europe
We built the brand for a city-based power bank rental service across Italy, Greece, Cyprus and other European countries — over 7,000 stations in restaurants, shops, hotels and airports. The work covered research, positioning, a brand platform, identity, the website, station design and partner materials.
Power bank rental works like a citywide network of compact stations: you pick one up at one spot and return it at any other. The denser the network, the less you think about your phone's battery, so the service's value comes down to coverage and habit.
Over their working life, power banks go through many rental cycles. Once they wear out, they're sent for recycling, where most components get reused, reducing the environmental impact. Recycling a single battery keeps about a ton of water and a large amount of soil from being contaminated.
Positioning is built on a simple fact about how sharing works: one shared power bank replaces dozens of single-use ones, and that alone makes the product environmentally conscious.
The blue-green system spans every touchpoint — several rounds of logo and palette iterations, and the final version locks in the same idea and reads the same way in any market, without needing local context.
